Bar Food at on the Road Again

From retail destinations, office amenities, new services, and sustainable design, we're seeing a surge in the desire to reconnect with the nifty outdoors across every consumer-facing environment. In our latest series, Our Return to the Slap-up Outdoors we'll share how brands can embrace this tendency to create both safe and memorable outdoor experiences that will resonate with consumers long after COVID-19 fades.

In times of uncertainty, consumer expectations don't change completely—they simply evolve, pin, and accelerate, raising the bar and amplifying the demand for new, relevant experiences. A growing tendency every bit consumers gravitate toward more convenient services, road and curbside experiences of all shapes and sizes are becoming more and more essential, especially equally COVID-19 pushes brands to offering outdoor and contact-less services. In function ii of this serial we explore the experiences and services that keep people outside and on the road, in addition we'll identify what brands are doing to bring this to the forefront of their experiences:

Drive-Thru Merely

With a growing number of consumers ordering takeout instead of dining in due to COVID-19, restaurant and food brands take had to adapt to more efficient service models that support new consumer behaviors. Even before the pandemic, we saw an uptick in these convenience focused concepts, only today they have grown even more essential.

• Restaurant table reservation app Resy is hosting a 10-course drive-thru dinner feel in Hollywood, CA. Catered by these high-end chefs, the model could help bringing luxury dining back to life. Guests volition be served food in unmarried-use containers and exist given a lap tray to keep. Each motorcar will accept its own designated waiter who will guide them through the courses.

  

  Resy Drive-Thru Feel | RESY

• At KFC's first drive-thru only concept located in Commonwealth of australia, the goal was to develop a unique operating model that celebrated this modify in consumer behavior and gravitation toward technology. The bulldoze-thru has multiple lanes that allow customers to club and pay for a meal through the make'southward smartphone app or website, including designated lanes for more traditional, on-the-spot orders. Traditionally, the restaurant is the hero experience, but in this case, it'south the drive-thru.

KFC Drive-Thru | NELSON Worldwide

Creative Curbside Pickup

With the rapid growth of east-commerce and a global pandemic causing retail developments to limit chapters or temporarily close, transforming underutilized space into creative pickup and return concepts is a clever and valuable fashion to run into consumer demands at present and in the future:

• Adjusting to rubber demands and new consumer behaviors, NELSON Worldwide explored the idea of creative click-and-collect concepts that could serve retailers and mixed-use developments. Forth the mode, we identified three ways these concepts can exist activated and brought to life.

Click-and-Collect | NELSON Worldwide

• Looking to capture more off-premises concern during and postal service-pandemic, Milkshake Shack announced plans to incorporate and add interior and exterior pickup windows to its stores. The new concept dubbed Shake Rail is the start of a trend we will run across implemented in restaurants and food concepts effectually the world.

Shake Track Pickup Window | Shake Shack

In-Car Entertainment

Seeking new means to connect with their communities and raise their lives post-pandemic, consumers have turned to new, COVID-safe ways to entertain themselves. Every bit a result, an old pastime has resurged giving consumers socially distant options to enjoy themselves. Effectually the world, many variations of the classic bulldoze-in picture experience has been reimagined:

• This Halloween, Hulu is engaging fans and customers with a socially distant drive-thru and scary picture feel. Hulu is taking over the L.A. Equestrian Middle for some chilling screenings alee of Halloween where guests tin can drive thru a haunted woods of bound scares and spooky scenery called Huluween.

Huluween Drive-In Feel | Hulu

• The Immersive Van Gogh Exhibit in Toronto recently appear the earth's first bulldoze-in art experience. Cleverly called, Gogh By Car, this new-historic period art experience is an immersive evidence of art, light, audio, movement, and imagination. The space tin can suit 14 vehicles per time slot and participants must park and plough off their engines to enjoy the 35-minute prove from within their cars.

Gogh Past Car | Immersive Vincent Van Gogh Showroom

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Source: https://www.nelsonworldwide.com/our-return-to-the-great-outdoors-on-the-road-again/

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